Global Mixed Reality Learning Market Surges to $9.9 Billion by 2023

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SEATTLE, Sept. 28, 2018 /PRNewswire-iReach/ — Revenues for Mixed Reality Learning products and services will more than double to $9.9 billion by 2023 according to a new market report by Metaari called “The 2018-2023 Worldwide Mixed Reality Learning Market.”  Over 630 suppliers operating in 122 countries across the globe are identified in this report to help suppliers locate domestic  distribution and reseller partners. This the most comprehensive analysis of the thriving global market ever published.

“Mixed Reality (MR) is defined in the report as knowledge transfer along an immersion experience spectrum,” comments Sam S. Adkins, Metaari’s Chief Researcher and author of the report. “This spectrum is described in the Mixed Reality Immersion Experience Spectrum section in the report. This modern iteration of the spectrum was developed by Metaari’s instructional design experts.”

The major global catalysts across the planet include native support in operating systems, gaming engines and on devices, a surge in private investments flowing to startups, the growing number of inexpensive authoring  tools coming on the market, the extraordinary advances in products for healthcare training and education, the growing demand for performance improvement products in the industrial verticals, the exponential innovation in Location Intelligence, and the high demand for custom content development.

The report has 196 pages, 30 forecast tables, and twelve figures. The report is sold exclusively by the Serious Play Conference. A free Executive Overview of this report and ordering information is available at: 

There are three sections in this report: an deep-dive analysis of the major catalysts driving the market, a demand side-analysis, and a supply-side analysis. The analysis of the catalysts provides a detailed discussion of the seven major catalysts driving the global Mixed Reality Learning market.

The demand-side analysis breaks out five-year revenues forecasts for seven international regions and by six buying segments. Five-year forecasts are provided for seven regions: Africa, Asia Pacific, Eastern Europe, the Middle East, Latin America, North America, and Western Europe.

The demand-side analysis includes five-year forecasts for six buying segments: consumers, PreK-12 schools, tertiary & higher education institutions, local/state/provincial/prefecture government agencies, federal government agencies, and corporations & businesses.

The supply-side analysis provides revenue forecasts for three major product categories: packaged retail content, custom content development services, and authoring tools & platforms. Revenues for custom content development services will more than double over the forecast period.

The packaged retail content forecast includes a detailed five-year forecast for eight types of packaged retail Mixed Reality Learning content including cognitive learning, knowledge-based, skill-based, language learning, early childhood learning, performance assessment, role-based behavior modification, and location-based learning. Each are quite distinct revenue opportunities for suppliers. Revenues for packaged content will nearly triple over the forecast period.

“Apple and Google have dramatically opened up the market for augmented mobile applications due to the release of the Apple ARKit and the Google ARCore SDKs in 2017,” comments Adkins. “Both platforms make it much easier to develop AR apps, but perhaps more significantly, provide native support for AR on the devices. Going forward, all new releases of iOS and Android phones will have native support for AR; billions of devices will support AR in 1-2 years.”

The current Mixed Reality Learning market is being driven by the demand for products in the industrial and healthcare sectors. There is now a booming demand for industrial field-based augmented reality learning in the corporate and government segments. Mixed Reality Learning is having a profound impact on healthcare education and training. It is proving to be very effective at improving performance, decreasing training time, reducing errors, and increasing productivity. This is a compelling value proposition.

“The global market for Mixed Reality Learning is in the midst of profound innovation and transformation,” adds Adkins. “These innovations are exponential in the sense that they are not small incremental linear innovations common to traditional products; they are fundamentally new types of learning products. The one common characteristic of these new learning technologies is that they enable real-time knowledge transfer.”

About Metaari

Metaari (formerly Ambient Insight) is an ethics-based quantitative market research firm that identifies revenue opportunities for advanced learning technology suppliers. We track the learning technology markets in 122 countries. We have the most complete view of the international learning technology market in the industry. Metaari focusses solely on advanced learning technology research on products that utilize psychometrics, neuroscience, game mechanics, robotics, cognitive computing, artificial intelligence, virtual reality, and augmented reality.

Media Contact: Sam Adkins, Metaari, 360-805-4298,

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SOURCE Metaari