NEW YORK, Oct. 2, 2018 /PRNewswire/ — Blis, the global pioneer in advanced location data technology, today announced the appointment of Aaron McKee as Chief Technology Officer. In this position, Aaron is responsible for leading the company’s engineering team and driving the next phase of innovation and growth for Blis’ advertising solutions around the world. He reports directly to Blis CEO Greg Isbister and serves on the company’s leadership team.
Aaron is a seasoned technology executive with a history of building products at the intersection of big data and machine learning. He has 25 years of professional experience in the technology sector, including serving as CTO at both Skimlinks and Job Today, both sector-leading consumer and B2B marketplace companies. As CTO of Struq, a performance advertising technology company later acquired by Quantcast, he was one of the first to bring a deep use of machine learning to dynamic content personalization and programmatic advertising. He helped break web server performance records at Intel and launched the first modern local search product at Ask.com.
“As well as his track record in martech and machine learning, Aaron brings a strong commercial focus. What particularly impressed us is how he gets involved across the entire ecosystem of a company, from investors to sales teams and support. This hands-on attitude combined with his first-class tech company experience will undoubtedly be an asset as we seek to drive revenue through our proprietary data and analytics solutions for our clients. It is the ideal time for a strong leader like Aaron to join our team and steer our technological innovation,” said Greg Isbister, CEO of Blis.
Aaron comes to Blis as the company doubles down in developing and growing its cutting-edge technical offerings with a recently launched global blockchain pilot platform with IBM to further address the challenges brands are facing around transparency and verification of data. He joins Microsoft veteran Diane Perlman as the newest members of Blis’ senior leadership team. Perlman came on board in August as CMO when Blis also announced record growth in the U.S. market resulting in the expansion into Chicago, Atlanta and Washington, DC (with plans to open additional locations in Los Angeles and Toronto by the end of this year).
“Ever since getting my first computer as a child and learning to program, I’ve been a self-confessed nerd. I’m passionate about technology and solving interesting and complex problems,” said McKee. “Joining Blis is a chance to contribute to a market-leading company at an exciting stage of growth and expansion. I’m looking forward to being part of a team that’s single minded about building great products and astounding users.”
Blis is the global pioneer in location data. The company’s proprietary technology and platform helps agencies and brands use location data to better understand consumer behaviour, allowing for effective targeted advertising to drive business outcomes. The Blis team believes that where you go defines who you are, and advertisers must capitalise on these insights for meaningful marketing experiences across devices. Blis’ technology filters and scales location data, giving advertisers access to the most accurate location events, location data, and unique devices. The data is then applied across the apps that matter most to their consumers for targeting based on rich insights. Clients are supported by location experts or can work in an agnostic service model of their choice. Since creating the world’s first location data technology platform in 2004, Blis has grown to be a global company with 24 offices across 5 continents. Blis’ clients include all major holding companies as well as leading brands in top verticals including Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot. To learn more, visit www.blis.com.