SOMERVILLE, Mass., Oct. 2, 2018 /PRNewswire/ — Evergage, The 1-to-1 Platform company, today announced it is hosting a webinar featuring Forrester Research on customer data platforms (CDPs) and their role in solving personalized marketing challenges. As organizations seek to harness their data to power unified, actionable views of their customers, interest in the CDP category continues to rise.
According to Forrester, “customer data platforms (CDPs) represent a relatively new category that focuses on solving the pervasive challenges of customer data integration and access, while offering some analytical functionality as well.”1 The webinar will explore this category – along with use cases, benefits and frequently asked questions. Details include:
When: Wednesday, Oct. 17, at 1 p.m. ET/10 a.m. PT
- Joe Stanhope, Forrester Research vice president and principal analyst
- Karl Wirth, Evergage co-founder and CEO, and author of the award-winning book “One-to-One Personalization in the Age of Machine Learning”
Additional Details: The webinar will also focus on:
- Perspectives on the CDP category – including definitions, expected benefits, evaluation considerations and how to separate standout solutions from the hype
- Challenges to implementing contextual marketing – as companies strive to meet and surpass customer expectations for digital engagement
- How to set the foundation for delivering 1-to-1 personalization and maintain it, through people, process and data-driven technology
- Five “must-have” customer experience capabilities that companies need to include in their martech stack
In addition, Stanhope and Wirth will highlight challenges that CDPs address and why interest in the category continues to grow.
“The CDP premise is rooted in a very real marketing challenge that brands endure on a daily basis: the applications of data are expanding rapidly, and traditional approaches for data handling aren’t keeping pace,” Stanhope wrote. “Marketers need a new data fabric to support their customer growth strategies. This is an important problem, and it isn’t getting any easier when there’s always a new channel to access, new data to leverage, and more granular personalization to pursue.”
Wirth noted: “As the CDP category has emerged, we’ve seen multiple levels of CDPs – ranging from those that serve as a system of record to those that – most beneficially – serve as a system of action. At Evergage, we believe that an effective 1-to-1 personalization engine must be, at its core, a CDP too – able to collect deep behavioral data; synthesize it with information from other systems to create a unified, cross-channel view of each visitor; and then activate maximally relevant, individualized digital experiences in real time. I look forward to discussing the CDP space with Joe, along with why the technology and personalization are so tightly linked.”
For more information about the upcoming webinar, please see http://bit.ly/Evergage-CDP-webinar.
1 “Now Tech: Customer Analytics Technologies, Q1 2018,” Forrester Research, Inc., February 12, 2018.
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1:1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Citrix, Endurance International Group, Lenovo, Publishers Clearing House, Rue La La and Zumiez. Evergage is a four-time winner in the Stevie American Business Awards, three-time winner in the Golden Bridge Awards and Best in Biz Awards, and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
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